Work with Greg

My philosophy regarding work and life is simple: Surround yourself with people you love and trust and ideas you care about. Bring passion, authenticity, humility, and transparency to everything you do.

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Flip the switch on what it means to be middle-aged

In the No B.S. Guide to Maximizing Midlife And Getting Back What Matters Most, I break down the 3 MidLife Male principles to maximizing middle age and how to take back some of the shit you’ve given up.

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My Coaching Philosophy

Through the 6F’s Model I’ve developed I help you design the life you want by looking at these key areas and turning those Fs into As.

My methodology regarding work and life is simple:

Turning the F’s – Family, Fitness, Finance, Food, Fashion & Fun into A’s to live the life you want

Family

Always comes First. Love over all.

Fitness

Without your health and fitness—physical and mental—you can’t do the things you love with the ones you love.

Finance

You need enough $ to do the things you love with the ones you love and for the ones you love

Food

For experiencing sustenance, socializing, and flavors, breaking bread is fuel for your adventures in body, mind, and soul.

Fashion

You enhance confidence and presence when you step into your style and express yourself.

Fun

Without fun, we’re done. What’s the point of any of this if we’re not having any fun?

What others say

Greg was instrumental in helping me find my way again

Patrick - 44 - Houston, TX Husband, Father, Executive

In early 2020 I decided to repurpose a “reward” account that I had earmarked for a future Rolex and instead invest the funds in my personal growth. Since that time, I have participated in several groups and programs all centered on self-development and growth. One of those investments was one on one coaching with Greg Scheinman of the Mid Life Male Brand. We did 90 days of coaching with weekly calls and interactions with a focus on growth, processes, accountability, fitness, diet and much more.…Prior to signing up I had followed Greg and his mission on Instagram, through his newsletter (which is a must for all men) and had met in person a couple of times. Coaching with Greg moved the needle for me more than anything I have done to date, the key for me was the one on one interaction with a like minded mid life male who had an unbelievable tried and true process. The pillar of his program is centered around what he calls the 6 F’s; Family, Finance, Food, Fashion, Fun and Fitness, need I say more…….. As I said many times during my tailored program, “I have the tools, I have just forgotten how to use them”. Greg was instrumental in helping me find my way again using old and new tools! I am so extremely grateful for Greg and all he is doing for men and can not stress the importance for men to find a mentor, coach and brother who can help them navigate the challenges of being a Mid Life Male and all of the responsibilities that come with it. Greg – Thank you brother from the bottom of my heart!

Immediate positive impact

Cash - 42 - Austin, TX Husband, Father, Executive

I first met Greg thru the D10 Decathlon. This was years before he ventured into coaching. He was years ahead of me in life experience as a husband, father, entrepreneur, athlete and “balancing it all”. We became friends and he was always generous with sharing his time, advice and perspective without judgement or expectation of anything in return. When he transitioned out of the business world and into coaching, I was at a period of my life where I felt having a coach would be a great benefit to me both personally and professionally. …I reached out to Greg and began his 90 day program. Working with Greg made an immediate positive impact on my confidence, accountability and performance. I simply felt better having someone to talk to, cofide in and help me navigate the challenges of career, parenting, marriage, work/life balance and prioritizing myself, my health and family. I’d highly recommend working with Greg! He’s right in there with you and has the practical, relatable, real life experience necessary to help you accomplish your goals.

Flip the script on midlife

Paul - 40 - California

Greg’s the real deal. He’s not afraid to ask for help and he’s more than qualified to give it. Working with Greg is your ticket to flip the script on the midlife crisis. Greg accepts no excuses for not living your best life and neither should you.

Small changes, big results

Javier - 40 - Houston, TX
Through the progression of the 90 days, the coaching helped me see where I was, in essence, “wasting my time” on things that were truly not that helpful in my life goals and caused anxiety. I learned about self care/love/value which in turn helped with work and family. By learning to make small changes, it helped me be less worried and enjoy life more (Family, work, school).

How I support individuals

Performance Coaching

90-Day Coaching

Deep Dive

  • 90 days
  • 3 Live video sessions a month
  • Daily and weekly accountability
  • Weekly assignments and integration
  • Deep life changing distinctions, practices and daily rituals to enhance life.
  • Email and text support

This is for you if:

You’re unhappy.

You’re just going through the motions… complacent, conforming, over stressed, overworked, under rested, under satisfied.

You’re not the man you thought you’d be and that you want to be and your health, happiness, fun, confidence and quality of life is taking a hit because of it.

You want to get back some of the things you’ve lost.

You’ve realized you’re working for a company that really doesn’t care about you, OR that you’ve created a business that really doesn’t fill your tank.

You need help navigating and maximizing life and “retirement” and flipping the script on the outdated model or unconscious agreement of midlife and the concept of the mid-life crisis.

You may even ask yourself these questions:

read more

You may even ask yourself these questions:

Do I quit?
Do I stay?
Do I re-engineer my perspective on how I approach my career?
What’s the responsible thing to do?
Personally, professionally, financially?
If I don’t make a move will I ever?
Will I have regrets?

If any of this sounds like you, then submit an application to chat and we’ll see if we’re a good fit to work together.

You get to feel great about yourself, to feel more in control of your life and legacy.

It means being behind the wheel. It’s about having self-control, self respect, and putting yourself first so you can show up for all these things.

Having more fun and taking back some of those things that matter most… family, fitness, finance, food, fashion, and fun.

You have to have control of the things in your life and them not have control over you

LIve your life by design and even have the strength to leave the things that drain you

What I see most is conformity, stagnation, anxiety, self induced stress, poor health and all the things that you have acquired that you don’t need that you’re now attached to.

Here are some of what we will work together on:

Taking back your schedule
Transforming excuses into action
Understanding the difference between being busy and productive
Developing a powerful presence
Maximizing sleep and recovery
Doing less with more focus – know when enough is enough
Bringing back the notion that fun can refuel you
Breathe the life back into your relationship and stop taking your wife for granted – Reinvesting in the relationship

Some of the things we'll cover:

  • Taking back your schedule
  • Transforming excuses into action
  • Understanding the difference between being busy and productive
  • Developing a powerful presence
  • Maximizing sleep and recovery
  • Doing less with more focus – know when enough is enough
  • Bringing back the notion that fun can refuel you
  • Breathe the life back into your relationship and stop taking your wife for granted – Reinvesting in the relationship

Ready to Get Started?

Just click the button below to set up a time to chat

Schedule A Call Here

The Midlife Male Mantra is based off of my 6 F’s “philosophy”. Family, Fitness, Finance, Food, Fashion, Fun. These things bring an emotionally and authentically fulfilled life.

Greg’s Experience

Greg is the creator of The Midlife Male™, a weekly newsletter and podcast designed to help men navigate and maximize middle age to achieve a better quality of life. One of the top-rated ‘midlife’ podcasts, it has featured CEOs, athletes, authors, chefs, coaches, entrepreneurs, celebrities and high performers. At The Midlife MaleTM, Greg leans on his past experiences to guide compelling discussions and lead engaging conversations in what he calls ‘the 6 Fs’: Family, Fitness, Finance, Food, Fashion and Fun.

  • N25+ years as Entrepreneur, CEO & Executive
  • NTwo Successful Exits - Team Baby Entertainment - Acquired by Michael Eisner, INSGROUP acquired by Baldwin Risk Partners (NASDAQ: BRP)
  • NMarried for 20+ years
  • NFather for 18+ years
  • NISSA & CrossFit Certified Coach
  • ND10 Decathlon 2x Winner - Over 40
  • NHyrox US Championship - 3rd place - Over 40
  • NInvestor - DIsh Society, LMNT, HURON, Mascot Books
  • NAuthor - Maximizing Middle Age (Coming 2022)

Ready to maximize (mid)life?

Reach out to Greg & check availability.

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